Saturday, 18 June 2011

Tomatoland - How Modern Industrial Agriculture Destroyed Our Most Alluring Fruit

Tomatoland
How Modern Industrial Agriculture 

Destroyed Our Most Alluring Fruit
by Barry Estabrook
Hardcover, 240 pages

If you have eaten a tomato this winter, 
chances are very good that it was picked by a person who lives in virtual slavery. 

Vermont journalist and food writer Barry Estabrook's Tomatoland is based on his James Beard Award-winning article, "The Price of Tomatoes".

Estabrook investigates the deplorable politics, toxic growing conditions, and human rights issues associated with Big Tomato - Florida's agricultural giants.

In his fast-paced and very readable book, Estabrook balances his heartfelt emotions with well-documented research and organization. It is an exposé on the tomato business, to be sure, and a well written one at that, but it also shows a turning point in our thinking and hope for the future of the business.

Consumers are waking up to the consequences of the malignant industrialization of our foods and want more than "something red for our salads".

I see this book as a very important tool in the much needed change of how we value our food, planet, and fellow human beings.

Read more of Estabrook's articles here:

Slavery in the Tomato Fields, excerpted from Tomatoland

Why Supermarket Tomatoes Suck, excerpted from Tomatoland

and the article that started it all, The Price of Tomatoes