Thursday, 20 October 2011

Hellmann's Serves up Real Food Funds

An update from Hellmann's Real Food Movement. Funding recipients announced! 

Hellmann’s has announced the recipients of the 2011 Real Food GrantProgram
– $110,000 in funding for local projects that share Hellmann’s vision
of helping Canadian families learn about and experience real food. Twentyfour
recipients from Newfoundland to British Columbia were awarded Real
Food Grants ranging from $1,000 to $25,000. These deserving initiatives
include school lunch programs, real food festivals and even the provision of
new kitchen appliances to a school committed to changing its cafeteria menu
so it can provide students with real food every day.

“This year we received over 400 applications, which shows both the need and
desire for initiatives that connect Canadians with real food,” said Stephanie
Cox, Senior Brand Manager for Hellmann’s® in Canada. “This year’s recipients
are passionate about introducing real food to their communities and this
passion is what inspires Hellmann’s to empower Canadians with the support
they need to bring their real food aspirations to life.”

The 2011 Real Food Grant recipients are helping Canadian families eat real at
a grassroots level. In Calgary, the Greenstart Project is using a grant for a
mobile greenhouse that travels to schools in Alberta, providing children with
a hands-on learning experience with mini-gardens and snacks. The University
of Guelph is teaching elementary school students about healthy and
sustainable eating practices through its Garden2Table program. Another Real
Food Grant will be used to help fund the refurbishment of the kitchen at the
Camille J. Lerouge School in Red Deer, Alberta. With these new appliances,
this school will be equipped to provide more real food to its students.

 “These initiatives are the key to the Real Food Movement and embody our
mission to show Canadians just how easy it is to eat real,” said Cox. “Real
food is – and should be – accessible to everyone and Real Food Grant
recipients such as the Camille J. Lerouge School are examples of just how
powerful these projects can be.”

The 2011 Real Food Grant Recipients include:
• Comox Valley, Our Big Earth, Comox, BC – awarded $5,000
• École St-Jude, Cooking Class, Deux-Montagnes, QC – awarded $2,500
• Father Beauregard, Snack/Sandwich Program, Fort McMurray, AB –
awarded $2,500
• River Hebert, Fall Festival, River Hebert, NS – awarded $1,500
• Bradford Market, Chef’s at Market, Bradford, BC – awarded $5,000
• Greenstart, Mobile Greenhouse, Calgary, AB – awarded $19,000
• Camille J. Lerouge, Kitchen Refurbishment project, Red Deer, AB –
awarded $25,000
• Coquitlam River Elementary School, Thanksgiving Picnic Lunch, Port
Coquitlam, BC – awarded $1,000
• FW Gilbert Elementary School Garden Club, Urban Eatin’ Fall Workshop,
Pinawa, MB – awarded $1,000
• Daerwood School, Creative Cooks, Selkirk, MB – awarded $1,000
• Edgewater Park Public School, Healthy Lunch Challenge, Thunder Bay, ON
– awarded $1,000
• Covent Garden, Family Winter Feast, London, ON – awarded $2,000
• Savor Stratford Perth County Culinary Festival, Living Salad Bar,
Stratford, ON – awarded $2,000
• Christopher Lake, Healthy lunches/snacks, Prince Albert, SK – awarded
• Foods of the Fundy Valley, Year end food festival, Hopewell Cape, NB –
awarded $2,500
• École Albert Naud, Thursday snacks in Canteen, Alma, QC – awarded
• École Laflèche, Cooking Classes, Grand-Mère, QC – awarded $1,500
• Nanaimo Foodshare Society, Farm to School Salad Bar, Nanaimo, BC –
awarded $4,000
• Project CHEF Education, Cook Healthy Edible Food, Vancouver, BC –
awarded $4,000
• Student Nutrition Ambassadors, Student Ambassadors, Yellowknife, NWT -
– awarded $4,000
• University of Guelph, Garden2Table, Guelph, ON – awarded $10,000
• London Training Centre, Locavore School Lunch Program, London, ON –
awarded $4,000
• Norris Arms Boys & Girls Club, Lunch & after school program, Norris Arms,
NFLD – awarded $2,000
• The Clean Nova Scotia Foundation, Schools to Farms & Farms to Schools,
Dartmouth, NS – awarded $5,000

Chuck Hughes has been working with Hellmann’s® since the inception of the
Real Food Movement in Canada to help Canadians connect with real food.
Along with providing real food tips and recipes and connecting with fans on
Facebook, Hughes is appearing at select recipient events to show his handson
support to Canadians getting involved with the Real Food Movement.

“I know firsthand that when people get their hands on food they try new
things and experience the joy that comes from eating real,” said Hughes.
“That’s exactly the kind of experience these initiatives are creating for
Canadians and I am thrilled to be a part of it.”

2011 marks the second year of the Hellmann’s® Real Food Grant Program.
Last year, $100,000 in Real Food Grants were awarded to 23 local initiatives.
Hellmann’s® has been championing the Real Food Movement in Canada
since 2007, from temporarily converting city parking lots to urban gardens
and informing Canadians about the importance of eating local to simplifying
the ingredients in Hellmann’s® products.

Visit to hear more about this year’s grant
recipients, see what Chuck is up to or share your thoughts with the real food

About the Real Food Movement
Hellmann’s® was founded on the principle of using real, simple ingredients –
like eggs, oil and vinegar. This commitment to real ingredients is why
Hellmann’s® launched the Real Food Movement – a mission to help get more
real food on Canadian tables by inspiring families to smell, taste, touch and
learn about the pleasure that comes from eating real food. Canadians can
join the real food conversation and learn how to eat real at